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Over ons


Keller Sports was founded in 2005, and ever since then, we've been pursuing one clear goal: to become the first port of call for products that facilitate a sporty lifestyle. From the very beginning, we've focused on a hand-picked selection of innovative, high-quality products. By offering sports and lifestyle articles from over 120 premium brands, we want to support our customers by making it as easy as possible to find the perfect products for an outstanding athletic performance and an urban lifestyle. The Keller Sports Guide and live events at the Brand Experience Store serve to keep you up to date on the latest sports trends. Today, Keller Sports offers several services that smoothen the path towards a self-aware, active lifestyle.

With the Keller Sports and Keller x online platforms, we offer the best sports and lifestyle products, an exclusive Premium membership and inspiring content. At the Keller Sports Store, we craft unique brand experiences and unforgettable events. Customers within Germany can enjoy a flexible training schedule with Keller Studios, which provides access to gyms all over the country. And with our exercise rewarding app, KELLER sMiles, you earn points for your sports activities and can take part in challenges.

WARMTH. We work together towards our joint goals with a good team spirit, openness and communication. FIND NEW WAYS. Seeing things from different perspectives and thinking dynamically keeps our ideas fresh. FREEDOM. We give you the free space you need for new ideas and creativity. INSPIRE. Our passion gives us the energy and motivation to complete every project we set our minds to. FOCUS. Our structure is superior when it comes to goal setting and efficiency.

We want you to lead a healthier, happier and more active life.